Importance Of Communication Slideshare

Facione’s essay describes the meaning and importance of critical. Diagonal Communication: Diagonal communication refers to communication between managers and workers located in different functional divisions (Wilson 1992). Written communication is generally used when the audiences are in a distant location or when a permanent record is required to be kept for use as a reference to solve any future problem. (7) Build Relationships and Brand Values. Literary communication -- the transmission of a written or spoken text between a sender and a receiver -- is important because it recognizes the interaction of the reader with the author as a creative act that transmits a message according to the unique circumstances of the reader. Communication helps in the transfer of information from one party also called the sender to the other party called the receiver. However, when it comes to communication in the workplace, good communication is an integral element to business success. Introduction to digital communication Communication has been one of the deepest needs of the human race throughout recorded history. No organisation, no group can exist without communication. " Skillful team communication creates awareness and understanding that promotes proficiency as team members complete their tasks. • State basic principles of Health Education. A hands-on approach is significant in any communication technology program. It may be argued that one key part of the definition of verbal communication is that this is a type of communication that happens between several people. Therefore, you can alter the advertising campaign to reap maximum benefits. Traditional Encode-Decode Model of Human Communication. The importance of business communication cannot be overlook. Managerial communication is a function which helps managers communicate with each other as well as with employees within the organization. Nonverbal communication includes gestures, stance, eye contact and voice inflection. Means of communication has made interpersonal relation close and easy. communication that takes place between nations and governments rather than individuals (Chaney & Martin, 2011). To put it simply, it’s not that some companies don’t understand the importance of motivation. This is in similar to social media, which now-a-days are most often created electronically. Aristotle, a great philosopher initiative the earliest mass communication model called "Aristotle's Model of Communication". Sometimes, however, there is little option to choose a channel. The pre-condition in written communication is that the participants must be literate whereas there is no such condition in case of oral communication. Importance of Communication in a Job. Communication? • The activity of conveying information through the exchange of Thoughts Messages Information Speech, Visuals, signals, writing, or behavior. All articles can be read without knowledge of the previous ones. There are, of course, many types of communication. What it is: Develop Project Communication Plan. Communication happens when information is shared between two people. Introduction To Health Education Objectives At the end of this chapter, the trainees will be able to: • Explain the concept of Health. Traditional Encode-Decode Model of Human Communication. Characteristics of Corporate Communication 3. Select communication tools which are right for each stage. That is why understanding the need to invest in very young children is so important, so as to maximize their future well-being. There are many different types of organizational communication. Importance of thesis statement. In this relation, the whole world is being looked at as a single community that is connected by electronic communication systems. , forms) caching (all sorts of hierarchical memories: data is closer to the user no wait / assumes rather stable data!) distribution i. LEARNING “[Learning] – an ongoing, lifelong journey that may not always be clearly planned or even intentional – can be considered the heart of the human resource development” (Garavan, Heraty, and Barnicle, 1999). Age curriculum vitae. Guidelines. Culture is combining with each other gradually. Introduce the general concept of dialogue, then ask everyone to think about a past experience of dialogue (in the sense of "good communication"). On the one hand, employees are given leeway in the way they dress and act. In one word, versatility. iosrjournals. There are seven of these types of barriers to effective communication. Importance of Communication Skills – Get Inspired! Never underestimate the importance of communication skills. This is the exchange of ideas, feelings, opinions, wants, needs and actions verbally or non-verbally. Poor use of grammar can lead to serious problems of ambiguity and incomprehension in all types of language use. Module 1: Identify key principles in business communication Communicating in Business. It is also listening. Understanding the Importance of Marketing Communication helps the management and the marketing department to try and come up with the innovative marketing and promotional ideas that do not only convey the brand messages in an inventive fashion but also gives the brand an edge of creativity as compared to their competitors in the market. Non-Verbal Communication This form of communication relies on elements other than speech and writing. we would like to underscore the importance of communication for efficiency and safety in aviation. Communication at Workplace - authorSTREAM Presentation. Become sensitive to non-verbal messages. Essay on the Importance of Communication Article shared by Communication is central in all we do, sometimes it is the goal of our efforts at other times it is a step to some other goal, from when we wake up in the morning till we come back to bed at night the majority of the things we do is communication or closely related to it. These factors include the life experiences, emotions, attitudes, behavior that hinders the ability of a person to communicate. Comments are off. It diverts the students from falling into the trap that manages the students and saves their career life. Importance definition is - the quality or state of being important : consequence. Every communication proceeds with context. Check this video out to find out the differences between them :)-- Created using PowToon -- Free sign up at http://www. And when you consider the importance of communication in the business world, you may find even more incentive to. Technology in the regards of communication is highly important as we have integrated it within our society overtime. Advantages and Disadvantages of Microwave Communication. ) Madhulika Jha AMITY University Session Objectives By the end of the session, you will be able to: Understand what Communication is and how it works Describe reasons that communication fails List and discuss strategies to enhance communication COMMUNICATION Watch your thoughts; they become words. Effective communication occurs when the message is clearly delivered and understood by the other person. There has to be proper coordination between. Page Makeup Design, Importance in Newspapers August 20, 2014 1 Comment what is page makeup design and what is its importance in journalism?? what are the various types used for front page makeup in daily Newspapers?. For good or ill, nonverbal communication can help you or haunt you. August 18, 2017 Blog behaviour, benefits of spending time with children, communication, family time, positive parenting, self-esteem, time together admin The fast pace of modern day family life can make it easy to forget that simply just spending time with our children is really important. It describes how project communications will occur. Importance of conclusion in a research paper. An interaction session of speaking results in bringing out meaning to any words or actions. Effective communication occurs when the message is clearly delivered and understood by the other person. The financial communication that is studied under the subject is generally in the form of financial statements that show in the terms of money the economic resources under the control of the management. INTERPERSONAL SKILLS Interpersonal skills Necessary for relating and working with others Effective communication skills listening and expressing Ability to give – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow. Many people can easily comprehend communication that they can see. Importance of Communication in an Organization Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i. When you communicate, you are successful in getting your point across to the person you're talking to. The following are the importance of business communication: Efficient Operation: Communication plays a vital role all over the world. The Importance of Play. In this post, we will look at the 4 S's of communication. Such as, nuclear function of communication is specific exerted in epistemic areas. Essay based on progressive era. The importance of communication skills in a global market is important not only for reaching out to your customer, client and partner base, but also in managing a multi-cultural business environment. Fortunately, communication is one discipline you can get better at with practice. Here is a comprehensive list of all of the Slideshare statistics and facts that you need to know. Such as, nuclear function of communication is specific exerted in epistemic areas. When building relationships and communication with children and young people we have to be clear about the stages of linguistic and social development they are going through so that we know what they can possibly understand at a certain age and what form of communication we can expect from them. Nowadays, Verbal communication is an important aspect and is looked as a key strength in an individual. If you are a manager, you must clearly communicate instructions to your employees. The following article discusses how important communication is and why it plays such a vital role in our daily lives. In conclusion, it is important to always remember the importance of communication in an organization. Verbal communication is made up not only of the words we speak and their meaning, but also our tone of voice (calm, gentle, excited, etc. EFFECTIVE COMMUNICATION SKILLS: NEED & IMPORTANCE FOR TEACHERS - Free download as PDF File (. Language and the ability to express ourselves using that language come to us spontaneously. It recognizes that both people involved in the interaction are communicators, and instead of the process illustrated as linear, it becomes circular in its function. No matter what type of internal communications software you use, there's still. Role of communication technology: In the 21st century, technology plays a huge role in all facets of life, we always turn to computers to access information, create and express ourselves, communicate and collaborate, and track the achievement of learning outcomes. The Importance of Body Language By JoJo Tabares Body language is a part of communication that very few actually study yet it makes up most of what we use to communicate and is generally much more accurate a judge of meaning than are the words we use. Debate forces students to slow the communication process down to create well thought out opinions, all in English. We use verbal communication, non verbal communication, written communication and many forms of each of those. All theories which are selected are used in the courses of communication studies. Epso case study specialist. Communication involves the flow of information among business partners, consumers, distributors and employees. Essay on camel in punjabi. Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. If your skills aren't top-notch, you can practice them so you make a positive impression on everyone you meet in the workplace and beyond. Discuss the importance of communication in counselling What Are The Noise Barriers Of Communication? Communication. In this video you can see what is communication, nature and scope of communication, importance of communication, process of communication, barriers of commun. The importance of these principles has been discussed in a variety of disciplines, including biomedical ethics (Beauchamp & Childress, 1994), business ethics (Beauchamp & Bowie, 1988), counseling psychology (Kitchener, 1984), and leadership education (Komives, Lucas, & McMahon, 1998), to name a few. And it is through the communication process that the employees are aware of policies and objectives of a business. Meaning of Corporate Communication 2. There are seven of these types of barriers to effective communication. Given the global challenges posed by major threats, health communication scholars and practitioners recognize the importance of prevention and, with it,. A third type of communication, also commonly used but often underestimated is non-verbal communication, which is by using gestures or even simply body movements that are made. Communication is the best equipment a leader can employ to achieve this goal. Research must always be of high quality in order to produce knowledge that is applicable outside of the research setting. Kurt Zadek Lewin (1890-1947), was born in German. Motivation Encouragement "You can do it. Importance of Communication Skills Prof. While you might be excited to get started with your new program, you must first develop a sound strategic plan. ADVERTISEMENTS: Read this article to learn about the meaning, purpose, importance and principles of communication. 7 C's of Communication Definition: The 7 C's of Communication is a checklist that helps to improve the professional communication skills and increases the chance that the message will be understood in exactly the same way as it was intended. Formal Communication Channels: Upward, Downward, Horizontal, and External Fred C. Should we have less homework. Theories of Communication" is the property of its rightful owner. It focuses on core communication skills, their definitions and the positive outcomes that result when applied to practice. Not all communication methods work for all transactions. in language as a means of communication, we do not want to study syntax for its own sake (De Swart 1998, p. Media states various means of communication like communication devices which are used to interact and communicate among people. Infarct case study. Communication is very important for any organization. Parenting can be more enjoyable when positive parent - child relationship is established. This is the exchange of ideas, feelings, opinions, wants, needs and actions verbally or non-verbally. This means that both the person communicating and the person being communicated to have to participate. Communication is an essential life skill for anyone and everyone. Meaning of Corporate Communication 2. Communication is the cornerstone of any organization's success; business comprises of continuous interactions with multiple parties - managers, employees and clients. We often forget that the "user is the content. You can change your ad preferences anytime. • importance of sales promotion Sales promotion is an important component of a promotion campaigning programme. It should convey all facts required by the audience. Communication is not just part of customer service; it is the most important part of customer service. Essay based on progressive era. characteristics of communication discussed in Chapter 1. LEARNING “[Learning] – an ongoing, lifelong journey that may not always be clearly planned or even intentional – can be considered the heart of the human resource development” (Garavan, Heraty, and Barnicle, 1999). All theories which are selected are used in the courses of communication studies. At present it takes no time to communicate from one corner of the world to other. Oral communication competence can contribute to individuals' social. information-governance-ebook-on-slideshare/. Explanations > Behaviors > Understanding body language > Mehrabian's communication study. Related: 4s of Communication. For example, a diplomat must, on the one hand, understand local culture and cultural patterns in the country of assignment, in order to comprehend and influence local developments. However, when it comes to communication in the workplace, good communication is an integral element to business success. The definition of organizational behavior also states that it is the study and application of sociology, psychology, communication and management of the individuals in an organization. When you join an organization, you became a link in its information system. The effectiveness of verbal communication within a business is similar to the role of nonverbal communication in business. Worse, the breakdown of speaking ability can strain the relationship between you, as caregiver, and your loved one. On the one hand, employees are given leeway in the way they dress and act. Visual communication is becoming more and more important everyday. Effective communication is crucial for the success of an organization. He proposed model before 300 B. com - id: 3b7b85-ZmYxY. Effective communication is the essence of life and its need increases day by day. Do you have PowerPoint slides to share? If so, share your PPT presentation slides online with PowerShow. Incentives must be a part of every workplace as a tool to drive better performance. Hanen's Four Stages of Early Communication: A Short Guide for Parents. The Importance of Classroom Communication Strategies to Prepare for Classroom Communication Diversity Strategies for Responding to Classroom Communication Diversity. As you may know, for some time now, the trend for presentation slides has been to eliminate most, if not all, of the words and simply focus on bold, imaginative, engaging images. When building relationships and communication with children and young people we have to be clear about the stages of linguistic and social development they are going through so that we know what they can possibly understand at a certain age and what form of communication we can expect from them. Are you interested in using SlideShare to further your social media marketing objectives? If so, this article will tell you what SlideShare is, why it is important, and how it can be used as part of a social media marketing campaign. We continuously rely on iPads, smartphones, and computers to interact with others. And yet many people have trouble with using it for effective communication, something which is especially important in the business world. That is why understanding the need to invest in very young children is so important, so as to maximize their future well-being. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Become sensitive to non-verbal messages. Application letter to open a bank account sample. Why is communication necessary? Communication is not only essential but the need of the hour. Facilitating two-way public communication in crisis and disaster management. " This definition emphasizes four important points: 1. The importance of English as a communicative tool is not realized. Synonym Discussion of importance. The first artificial Earth satellite was Sputnik 1. Communication is a very essential in business development. The Importance of Effective Communication in an organisations: Effective communication is a basic prerequisite for the attainment of organisational goals. Both written and verbal communication has to be powerful so that you can move ahead in life. Theories of Communication" is the property of its rightful owner. Effective communication and interpersonal skills are not only important for growth of an organization but also for the very survival of the entity. Personally I think it should be mandatory for all marketing students to become besties with the content of this Slide deck…it's that insightful! There is a lot of information here, but read it. Every child’s ability to communicate develops gradually over time. Meaning of Corporate Communication 2. Decades later a project named Communication Moon Relay was a telecommunication project carried out by the United States Navy. It mentions Microwave advantages and Microwave disadvantages. 0 can be described as different types of web applications which allow people to publish knowledge that they have created and also allow to share with other people as well as facilitating interoperability from any web application. Lunenburg Sam Houston State University _____ ABSTRACT An organization’s structure influences the communication patterns within the organization. Incentives must be a part of every workplace as a tool to drive better performance. § Eye Contact. Communication helps a manager in developing meaningful relationships with the subordinates, changing their attitudes, boosting their morale and soliciting their cooperation. Interpersonal skills are complicated as they depend on the context of the situation, social cues and the personal experience of those involved. " Skillful team communication creates awareness and understanding that promotes proficiency as team members complete their tasks. The main components of communication process are as follows: Context - Communication is affected by the context in which it takes place. We have a government run by our own elected. All of these functions help the person sending a message and the person receiving the message my making the substance of the communication more understandable. Studying accountancy enables a student to learn and discover the various causes of successes and failures of different business enterprises. The Importance of Communication Communication skills are more important than ever, for all fields of endeavor. important developments taking place, in-ternally, one of which is the focus on the study of environmental, social and psy-chological influences on behaviour and health. in Mob+91-8587067685. Only eight percent of communication is related to content, notes Kenneth H. The most basic functions of communication in an organization are to inform, persuade, and motivate. 4 Instructor Guide February 2014. Verbal communication. These too could send various signals to the other party and is an equally important method of communication. Parks are a tangible reflection of the quality of life in a community. • State historical development of Health Education. It is becoming important for team members to clearly know what their fellow team members are up to, their ideas and their plans to carry forward the project. Barriers to effective interpersonal communication include distortions caused by misperceptions, misunderstandings and inattentiveness. The main components of communication process are as follows: Context - Communication is affected by the context in which it takes place. , forms) caching (all sorts of hierarchical memories: data is closer to the user no wait / assumes rather stable data!) distribution i. Each study underscores how important communication skills are and highlights the surprising benefits of using communication skills effectively. Ask how each communication tool helps to do. Good early language is crucial for life chances, and for enabling children to learn and make friends, and technology can play an important role in supporting it. Nurses and healthcare professionals need to learn effective communication skills in order to build & maintain strong relationships with patients. Communication skills are essential for the successful future career of a student. Key Points. The Importance of Good Communication Skills. Importance of Communication in an Organization Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i. Communication lesson plans and worksheets from thousands of teacher-reviewed resources to help you inspire students learning. All of these functions help the person sending a message and the person receiving the message my making the substance of the communication more understandable. Whether we realise it or not, we are communicating ALL the time. Learn how to use the 7 C's of Effective Communication to communicate written and verbally in a clear, target group-oriented and well-structured manner. The Importance of Pragmatic Communication by Megan Steiner, M. Characteristics of Corporate Communication 3. Listening is an important and indispensable part of communicationImportance of Listening in Business communication - MYCOMMERCEJONE. A student electing to major in speech communication must earn at least 120 credits with 45 credits at the 300/400 level. By focusing on the three pillars of oral communication (listening, reflecting and speaking) when learning a new language, you accelerate the process because you are doing. Communication is usually considered to be restricted to language and words but in reality body language and action play an important role in perception of the message in communication (Alder, 1996). Worse, the breakdown of speaking ability can strain the relationship between you, as caregiver, and your loved one. org 43 | Page 33 % of the employees are working at the same department for more than 6 years, 22 % of them (for 4-6. The main steps inherent to all communication are: The formation of communicative motivation or reason. Two monologues do not make a dialogue, however. Nonviolent Communication — also known as NVC and often called “compassionate communication” — helps you create the high quality of connection out of which people naturally enjoy contributing to one another’s well-being. Please note that some of these numbers are easier to find than others. In fact, communication is the lifeblood of an organization. This book is licensed under a Creative Commons by-nc-sa 3. " Skillful team communication creates awareness and understanding that promotes proficiency as team members complete their tasks. Interpersonal communication isn’t an exact science that can be solved with a math equation or with a formula. That is because good customer service requires listening to a customer's needs and then telling her how you plan to meet those needs — in other words, communicating with your customer. Interdisciplinary Management Research V ORGANIZATIONAL COMMUNICATION AS AN IMPORTANT FACTOR OF ORGANIZATIONAL BEHAVIOUR Željko Turkalj 1, Ivana Fosi ć2 1 Faculty of Economics in Osijek, Croatia, [email protected] characteristics of communication discussed in Chapter 1. But electronic communications creates a new form of many-to-many communications that lets geographically distributed groups communicate interactively and simultaneously through text, sound and video. It's important to understand the four types of organizational communication so you can use them effectively to express your ideas and make sure the recipient understands the message. Development Communication 4. As an academic discipline, development communication policy science is the study of the use of the art and the science of policy in the development communication context. Good communication provides benefits to the company and to the team members that practice it. we would like to underscore the importance of communication for efficiency and safety in aviation. Definition of business communication: The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. The two people engaged constantly respond to each other by. If your skills aren't top-notch, you can practice them so you make a positive impression on everyone you meet in the workplace and beyond. Business managers with good verbal, non verbal and. The Importance of Body Language By JoJo Tabares Body language is a part of communication that very few actually study yet it makes up most of what we use to communicate and is generally much more accurate a judge of meaning than are the words we use. Not all communication methods work for all transactions. Example: Public speech, News reading, Television, Radio, telephone and mobile conversations. The Importance of Communication Communication skills are more important than ever, for all fields of endeavor. Nonverbal communication can actually be more important than the words said. Phd thesis in geography in india. Introduction To Health Education Objectives At the end of this chapter, the trainees will be able to: • Explain the concept of Health. Language has always been an important source of communication. How to use importance in a sentence. These too could send various signals to the other party and is an equally important method of communication. Introduction to Mass Communication Page 5 MODULE I FUNDAMENTALS OF COMMUNICATION Objectives After completing this unit, you should be familiar with The meaning and importance of the concept of communication Various definitions of communication The elements of communication The nature and purpose of communication. Discuss the importance of communication in counselling What Are The Noise Barriers Of Communication? Communication. Finance Advice July 25, 2013 Epic Wealth Podcast As a side note, I never sign anything or conduct any Real Estate transactions without my attorney reviewing the documents. A manager or an executive needs to have good verbal communication skills. "- Bernard Baruch Cross-cultural communication is the process of exchanging meaningful and unambiguous information across cultural boundaries, in a way that preserves mutual respect and minimizes antagonism, that is, it looks at how people from differing cultural backgrounds endeavour to communicate. COURSE OVERVIEW. In turn, both verbal and nonverbal communication can be subdivided into either vocal or nonvocal. The process of communication involves the communication of ideas. And, given the number of platforms and devices that we use as we live out our daily lives, and the multi-tasking our routines call for, most of us are pretty good communicators. After reading this article you will learn about:- 1. My Visual Resume – Saad Ahmed Shaikh. The marketing communication process identifies where the investments are being done and what is bringing more return on investment. Introduction To Health Education Objectives At the end of this chapter, the trainees will be able to: • Explain the concept of Health. In such a case, it is important to be aware of the general hurdles that any communication channel entails. The Importance of Body Language By JoJo Tabares Body language is a part of communication that very few actually study yet it makes up most of what we use to communicate and is generally much more accurate a judge of meaning than are the words we use. No organisation, no group can exist without communication. This post reviews 10 scientific studies in varied areas of life. Written Communication is most common form of communication being used in business. The Importance of Security Culture. Two monologues do not make a dialogue, however. The basic flow of communication can be seen in the diagram below. To sum up, this topic has focused on the communication process and I have analysed some aspects involved in it. Effective communication is crucial for the success of an organization. It takes place among business entities, within markets, various groups of employees, buyers and sellers, service providers and clients, salesperson and prospective buyers, and within the organization and with the press. Discuss the importance of communication in counselling What Are The Noise Barriers Of Communication? Communication. That is why understanding the need to invest in very young children is so important, so as to maximize their future well-being. Importance of early childhood development The emotional, social and physical development of young children has a direct effect on their overall development and on the adult they will become. Our focus on the Learning & Development Team is to ensure that we are giving you the growth and development opportunities at the #1 public university in the world. It can be specific tool of the marketing strategy of an enterprise. Pictures which probably were being missed on TV, were readily available on these platforms and lakhs of concerned citizens were sharing information like never before. Nonverbal Behavior as a Communication Barrier Nahed M. It should convey all facts required by the audience. The difference between oral communication and written communication is presented here in tabular form. Effective communication occurs when the message is clearly delivered and understood by the other person. Listening is an important and indispensable part of communicationImportance of Listening in Business communication - MYCOMMERCEJONE. Although both vertical and horizontal communication continue to be important, these terms no longer adequately capture communication needs and flows in most modern organizations. Most significantly, recognize the power it has to affect the outcomes of your communication. Synonym Discussion of importance. In today’s world, there is so much to know so quickly that the role of communicator has become very important. Communication skills are essential for the successful future career of a student. If you continue browsing the site, you agree to the use of cookies on this website. Understanding the Importance of Marketing Communication helps the management and the marketing department to try and come up with the innovative marketing and promotional ideas that do not only convey the brand messages in an inventive fashion but also gives the brand an edge of creativity as compared to their competitors in the market. Translation procedures, strategies and methods by Mahmoud Ordudari : Abstract. Health Communication Journals; Planning. There are, of course, many types of communication. Become sensitive to non-verbal messages. Find PowerPoint Presentations and Slides using the power of XPowerPoint. Effective communication is crucial for the success of an organization. Given the global challenges posed by major threats, health communication scholars and practitioners recognize the importance of prevention and, with it,. In India, people greet each other using the word Namaste and they put their palms together in front of their chest and give a slight bow of the head. A few of these stats come from LinkedIn's own reports, but some are based on news reports and not official company tallies. Listening and attention skills are vital in a child's development because they allow the child to function properly in society. This article about the Importance of Communication Skills for Leadership and Management is number eight in a series of twelve about Self-Handicapping Leadership by Professor Phillip Decker and Professor Jordan Mitchell. A manager has to handle a team of people and he needs to be skilled to convince the team of people in acting like he wants them to. Most of us think of "communicating" as a one-way process. The importance of an advisory board is covered in Session 2 Getting Your Team in Place of the Business Expansion course. PDF | On Jun 28, 2016, Owen Hargie and others published The Importance of Communication for Organisational Effectiveness. The Importance of Communication Skills Unit 1 1 2. Importance Of Language The significance of language in our lives is incomparable. Horizontal communication is an important means of organizational communication. People communicate through emails, faxes, Mobile phones, texting services, video conferences, video chat rooms and social media channels. The great demand for admission in English medium schools throughout the country is a testimony to the attraction of English to the people of India. More social media resources from Mashable:. Are you interested in using SlideShare to further your social media marketing objectives? If so, this article will tell you what SlideShare is, why it is important, and how it can be used as part of a social media marketing campaign. You won't be sorry:. in Mob+91-8587067685. 2 Receiver/Decoder The receiver is the most important link in the communication process. Encode-decode communication models as represented in Figure 2 come under the general heading of transmission models. Learn how to use the 7 C's of Effective Communication to communicate written and verbally in a clear, target group-oriented and well-structured manner. Seven Communication Principles To compose effective message you need to apply certain specific communication principles. C who found the importance of audience role in communication chain in his communication model. The most important aspects of communication are best understood when there is a lack of it. Facilitating two-way public communication in crisis and disaster management. What is SlideShare? SlideShare is a slide hosting service, acquired by LinkedIn in 2012.